From the fine folks who brought us Pure Sweet Hell (see Seen & Read, Issue 2 for our review), comes their next installment of pure bike-loving film:
Every luscious shot in this film exudes love of the bicycle. It follows the workers of Santa Cruz Bicycles, from the factory to the trails, streets and track.
The track shots are so beautiful they would inspire any street fixie rider to head for the local track. Legendary skater Rob Roskopp founded a company on passion for the bicycle. The workers of Santa Cruz share this passion through playing and working together.
Check it out on the big screen this Saturday in Portland, at Bicycle Film Festival 2007.
















