2010 OluKai Ho’olaule’a – 4 Minute Recap from OluKai Premium Footwear on Vimeo.

Last weekend’s Ho’olaule’a held by Olukai at Kahana Beach Park in Maui boasted SUP and OC-1 races, and nearly doubled its participants in comparison to last year’s event. Close to 300 racers made their way by kayak and stand up paddle board through the famous Maliko “downwinder” on Maui’s North Shore, all of them vying for the $15,000 dollar prize purse in both the men’s and women’s categories.

“Right on for OluKai for making the prize money equal for men and women,” says Andrea Moller, repeat winner of both the SUP and OC-1 women’s races. “I hope this motivated more women to come out and race. It is really special for us to be supported equally.”

But the event wasn’t just centered around competition– it also boasted some fun for gathering families and friends–who took part in traditional Hawaiian games, a luau and a Hula performance.

As Kalani Vierra, Kauai’s head lifeguard, who took third place in a recreational SUP race says ,”OluKai is a great organization giving back to the community and really helping the lifeguards… Their Ho’olaule’a is a great event that the whole family can enjoy.”

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