Road ID, an athletic identification provider, has been busy raising more than $19,000 for charities through their Amgen Tour of California Charity Challenge and a Spring Giveaway. Raising more than $13,000 in two-dollar individual increments was made possible only by Road ID’s robust presence in the social media sphere.
The Charity Challenge asked participants to guess the winner of each stage of the eight-stage race, and was promoted via Twitter, Facebook, a company newsletter and daily TV coverage on the Versus network. Portions of all the prize money earned was directed to one of the 12 charities Road ID supports.
The Spring Giveaway ran from April 23 until May 31 and generated $7,100 for charity. Fans of the company entered the Spring Giveaway by purchasing a Road ID, following the company on Twitter or Facebook, or by making a $2 donation. The company gave away an Apple iPad, HED Cycling wheels and Road ID shopping sprees as prizes.
While the initiatives further boosted the company’s online presence, 12 charities benefited from the promotions: Arthritis Foundation, USA Cycling Development Foundation, The Davis Phinney Foundation, YieldToLife.org, ASPCA, Leukemia & Lymphoma Society (TNT), Juvenile Diabetes Research Foundation (JDRF), Levi Leipheimer’s Gran Fondo Charities, Susan G. Komen (Race for the Cure), National MS Society, Wounded Warrior Project, and the Lance Armstrong Foundation (LIVESTRONG).
[Via: Bicycle Retailer]
[Photo Via: danesparza]
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