Greenery

Still confused whether or not carbon offsets are really a good thing? This Public Service Announcement from C.R.O.C. (the Carbon Regulatory Offset Committee) should tell you just why they’re great… and by great, they mean ridiculous.
Thanks to Greenpeace USA for the tip!
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A Message from Chris Jordan from Midway on Vimeo.
Photographer Chris Jordan produces some striking pieces that force us to think about how our mass consumption lifestyles affect the world that we live in.
Next month Jordan and a team of artists will be heading to Midway Island to document… Read the rest

We are very please to announce that Jim Moriarty, The CEO of The Surfrider Foundation is Wend’s newest green news blogger. It’s an honor to have you onboard, Jim. Check out Jim’s blog on the Greenery section of our site, and check out his first post here.… Read the rest

Did you know that Americans buy 29 billion single-serve bottles of water every year? Tapped… Read the rest takes a look at the craziness of the bottled water industry, from economic to environmental impacts. You won’t want to buy a bottle of water ever again.
Need more info to fuel your anti bottled

Check out Bill Mckibben on Stephen Colbert chatting about 350.org. And check out the next issue of Wend for my interview with McKibben and the importance of outdoorsy folks on the issue of climate change. Go Bill!

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More than 30 Washington outdoor recreation and fishing businesses sent a letter to Senators Patty Murray and Maria Cantwell thanking them for their work in protecting the Pacific Coast Salmon Recovery Fund (PCSRF) and urging their leadership to restore wild Columbia-Snake salmon and steelhead. The businesses on the letter range … Read the rest

Outdoor companies are heading to Eldorado Canyon State Park near Boulder this Friday to get dirty in the first ever Backyard Collective in Colorado. Organized by ConservationNEXT (a program of The Conservation Alliance) with help from the Colorado Mountain Club and Osprey Packs, the Backyard Collective is a roving volunteer… Read the rest

Ensuring that urban areas stay green — literally — is important, not only for the aesthetic, but also the health of citizens. In Washington D.C. local nonprofit Casey Trees has launched its Water by Cycle program, the nation’s first bicycle-powered program created to water and care for the city’s trees.… Read the rest

If you’re into eco-fashion, be sure to check out Looptworks. They’re a Portland-based company, launching their activewear line at the end of August. The whole line will be 100% upcycled, i.e. made from garment and fabric waste.
From Looptworks:

Reduce waste – that’s our mantra. We start by examining the … Read the rest

Welcome to our final installment of our interviews from last week’s Summer Outdoor Retailer. Thanks to Jess from Patagonia, Tim from TyRy, Norm from Timberland (we dig the color of those shoes!), and finally, Flash from Mission Playground. Definitely some cool things coming from all of the companies that we… Read the rest

Tappening — the anti-bottled water project that works to campaign for tap water — recently launched a new marketing campaign aimed at educating consumers about the “truth in advertising.” The Start a Lie Campaign is all about creating and spreading false information about bottled water to shed light on an… Read the rest

Here comes Part 2 of our video interviews from last week’s Summer Outdoor Retailer. Thanks so much to Tim of El Naturalista, the always good humored Jaime from Teva, Robyn from Innate with the fancy schmanzy Kaze thermos, and Jordan from Marmot. We’ll be posting Part 3 tomorrow, so check… Read the rest

So, instead of us telling you everything about the new stuff we saw at Outdoor Retailer 2009, I thought I’d let the peeps from these brands speak right to our readers. Thanks to Amy at The North Face, Owen from Teko, the always animated James from Keen, Jordan on behalf… Read the rest

After a great dinner with some of the KEEN team Tuesday night, we managed to make it to Wednesday — day 3 — of the Outdoor Retailer show. Downed some coffee and a few energy bars and we were good to go! There was more great stuff to check out,… Read the rest

The recipe for Outdoor Retailer success seems to be a solid pair of running shoes, a constantly full coffee mug and numerous stops by various energy bar booths to cram another few samples in.  That, and a fabulous “Wend heart salmon” or “salmon heart Wend” tshirt!
All and all, Day… Read the rest