At Wend we truly believe that adventure should be synonymous with activism; if we don’t work to protect where we play how will we be able to keep returning to those places? We support people that climb to the tops of mountains, sail to the edges of the world, and cycle across foreign lands, but what ties all of those adventurous spirits together is their passion for living sustainable lifestyles that respect nature and cultures. Daniel Fox has the same mind set, and we’re happy to bring him on board as our latest Wend Ambassador.
On December 25, 2008 Fox set out on a journey that represents just as much his passion for activism as his passion for adventure. He named his expedition the Wild Image Project, and in two years he hopes to document and raise awareness of the fragile and complex beauty of our planet. Starting in Argentina, his expedition takes place mainly by kayak in several phases: Buenos Aires to the Falklands, Japan to the Aleutians, and the Sub Antarctic Islands. He travels alone with his camera, capturing the wildlife and landscapes that many of us will never see up close.
What does Fox want us to get out of his project?
I want people to rediscover Nature. I want people to see its Beauty once again. I want people to understand the importance and necessity of our relationship with Nature. Our survival depends on it. Planet Earth will survive. We don’t need to worry about her. What we need to worry is us. We need her more than she needs us.
You can read a full interview with Fox over on our blog.
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